Lessons I’ve Learned From Working With Startup Founders As An Executive Virtual Assistant.
- Eunice Muthoni

- Oct 3
- 2 min read

Working with startup founders is like being hired to organize a closet that keeps turning into a whole new house overnight! Every day is unpredictable, often chaotic, but always full of energy and possibility. As an Executive Virtual Assistant, supporting founders has been one of the most rewarding parts of my journey. These individuals aren’t just clients; they are builders, dreamers, and risk-takers creating something from nothing. And in the process of helping them, I’ve learned lessons that continue to shape the way I work and live. The first lesson is visibility. Founders who consistently show up online build credibility faster and attract unexpected opportunities. Networking is another key truth. Even in a digital-first world, personal connections still unlock doors algorithms can’t. I’ve also realized that podcasts are an underrated treasure; when founders share their story as guests, it creates trust and relatability far beyond what ads deliver. Messaging beats marketing too! Clarity and authenticity in how you tell your story matter more than any flashy campaign.

Flexibility is essential. Startups pivot constantly, so adaptability is the only way forward. Patience has also proven valuable; growth doesn’t follow a straight line, and big wins often come after repeated failures. Support, I’ve learned, is more than completing tasks. It's also about teaching and building systems together. Emotional intelligence is critical as well. Founders face extreme pressure, and staying calm, empathetic, and solution-focused keeps partnerships strong.

Proactivity is another thing that sets you apart. Waiting to be told what to do doesn’t work in startup life; anticipating needs and offering solutions is what drives impact.
The greatest lesson, though, is that the journey itself is the reward. Startup life is messy, but that’s what makes it magical. Supporting founders isn’t just about saving them time; it’s about amplifying their growth.




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